With larger-scale sales pieces, the design must both invite and guide the user through the multiple pages or panels, and make large amounts of information easy to navigate.
Direct mail and advertisement pieces, whether printed or online, must reflect the tone of the product and the potential user, and must communicate required information within limited area.
Three-dimensional design, both small and large scale, creates an environment in which to display a limited set of product pieces or delineate a branded, interactive space.
Projects worked on for personal enjoyment, without any restrictions or guidelines, I believe these show my personal aesthetic of modernist design with clean lines, minimalist imagery, and well-organized information.
© Anna Kuipers | Images: Anna Kuipers | Design: HTML5Templates.com